Warning!

You are using a browser that does not support current internet development standards. We recommend that you upgrade your browser in order to view the Morgan Foods website as it was intended. You can download a FREE standard's compliant browser from Mozilla.org

Choices Choices Choices

Since 1899, Morgan Foods has succeeded by listening to you. As a result, we've evolved from a manufacturer into a dynamic, innovative, full-service business partner—dedicated to giving you the product, flavor, packaging, testing, promotional and delivery options you need to move product and build customer loyalty.

Category Management

At Morgan Foods, we give you the tools that move product from the shelf to the shopping cart-and keep your customers coming back.

As a value-added service, Morgan Foods offers you a variety of valuable category management services at no additional cost, including:

category analyses

• View detailed market research on your sales dollars, volumes and shares, pricing, types of merchandising and promotional lifts.

• Get valuable sales and pricing trend analysis of new and existing category segments or individual products.

product assortment

• Boost your profitability, earn more satisfied customers and identify growing, declining or omitted products to structure your product portfolio.

• Enhance category penetration with helpful new product recommendations.

• Able to emulate leading brand selections by including national brand-equivalent products in your assortment.

merchandising programs

• Inquire about the various types of merchandising and the amount of incremental volume each one generates.

• Capitalize on consumer pantry loading activity with better-timed promotions.

• Improve sales with promotional store displays and modular pallets.

• Increase brand awareness, attract new customers, generate repeat customer purchases and encourage new product traits.

display optimization

• Allow us to assist in integrating your corporate brands into plan-o-grams to generate more efficient consumer shopping and increased ROI.

MORGAN FOODS
"CHOICES AT A GLANCE"

soups

  • Condensed
  • Chunky
  • Homestyle
  • Premium
  • Traditional
  • Kosher
  • Dollar

products

  • Soups
  • Broths
  • Gravies
  • Sauces
  • Beans
  • Chili
  • Kosher

testing / analysis

  • Heat Penetration/Thermal Process
  • Consumer Taste Test
  • Consumer Preferences
  • Competitor Product Analysis
  • Descriptive Spice Panels
  • Regulatory Auditing

packaging / delivery

  • Family-Sized
  • Sanitary/Easy-Open Lids
  • Multiple can Sizes
  • Promotional Store Displays
  • Label Development
  • Modular Pallets
  • Mixed Cases
  • Product Selection Synergy